“GRIPS“, not “GRIPES”, although the former could do just as well. Mostly recently picked up DentalGrips.com. The rational? They are a small product, shippable, inexpensive but not “cheap” ($20-30), come in colors, are used by dentists and hygentists everywhere, and dentists have money to burn… at least mine does 🙂
In my hometown, there are a few coffee shops where ALL the Dentistry students hang out and study. The idea is to get a business card inside and setup an affiliate deal with a company selling, you guessed it, Dental Grips.